CAROL BARNAO DESIGNS
Pairing Innovative Designs with Dynamic Branded Marketing Strategies
to Reach Your Target Audience
BRANDED MARKETING
LOGO AND T-SHIRT DESIGNS
I have great pride in seeing my designs out in the community. It is a testament that my effort has reached my target audience. This photo shows an Instagram post with TNT's Animal Kingdom actor Shawn Hatosy wearing my design after it was chosen on social media as the winner of a national T-shirt design competition.
PUBLISHED BOOKS AND MAGAZINES
I had the opportunity of working 6 years as an Art Director and book designer for Lark Books- an imprint owned by Sterling Publishing in NY, with Barnes & Nobles as the grandparent company. I also worked as a magazine designer at Spartanburg Magazine where I had the pleasure of designing, directing photo shoots, and writing editorial pieces.
As the Lead Designer and Marketing Consultant for the Division of Student Affairs at Western Carolina University, I use my creative problem-solving skills and project management experience to research, develop and implement strategic communication and promotions through print, digital and interactive media. I've also worked as the Lead Art Director at Lark Books, an Imprint of Barnes & Noble, where I actively reduced company spending and monitored design costs in P&Ls, saving approximately $20,000 annually. I have strong interpersonal skills and am able to adapt and achieve in a dynamic work environment. I have established myself as a resourceful brand ambassador who thrives in a deadline-driven environment and who knows how to reach my target audience.
Graphic Designer
Carol Barnao